Instagram, if you can believe it, is now testing a new feature that is similar to those seen on other social networks. According to TechCrunch, Instagram has acknowledged that it is testing “reposts,” which allow users to move the content of another user onto their own timeline. It works in a manner that is analogous to retweets on Twitter or the reshares that are typical on Tumblr and Facebook and that TikTok is currently experimenting with.
According to TechCrunch, a social media expert named Matt Navarra was the first to discover the “repost” option on Wednesday. Navarra tweeted photographs of the feature in a discussion on Twitter. On the other hand, Alessandro Paluzzi found it in development back in May, which demonstrates that Instagram has been working on it for quite some time.
Users of Instagram are not unfamiliar with the concept of sharing the content of another user’s post with their own followers. Users have always had the ability to share public posts with their followers, but they could only do it on their Instagram Stories or via direct messaging. Users would now be able to share a post on their feeds without needing to take a screenshot of the post and then repost it or go through another source if the test were successful.
In addition to reposts that appear within your own feed, I’ve observed on my iPhone that Instagram has adjusted its choices for sharing content across platforms. It is now pushing options to share to Snapchat, Messenger, or WhatsApp ahead of direct-to-DM sharing, which is, once again, very similar to the method that TikTok takes.
Instagram has retracted a test that would have shifted the app toward an AI-powered feed of full-screen photographs and video. This would have been part of Instagram’s apparent steady transformation into TikTok. However, Instagram is not giving up on the attempt. Users of Instagram now have the power, as a result of a test that was conducted not too long ago, to train the suggestion algorithm toward their tastes by selecting and marking several posts as “not interested.”
Meta spokeswoman Seine Kim told The Verge via email, “We’re researching the possibility to reshare posts in Feed — similar to how you can reshare in Stories — so users may share what resonates with them, and so the genuine creators get acknowledged for their work.” She indicated that although the function is not currently ready for public testing, “we aim to test this shortly with a limited number of individuals.” However, she did emphasise that the feature is not yet accessible for public testing.